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KMID : 0615720140310010075
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Jouranl of Korean Acupuncture and Moxibustion society
2014 Volume.31 No. 1 p.75 ~ p.93
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A Research on Trust Realization Strategies for Oriental Medical Quality Improvement
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Kim Hyun-Ji
Kim So-Yun
Ji Young-Seung
Nam Seung-Kyu
Kim Jung-Ho
Kim Young-Il
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Abstract
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Objectives : This study was designed to establish medical trust realization system by finding factors influential to it using questionnaire.
Methods : 277 subjects were participated in this study. After a treatment, we conducted a survey from April 1st to October 31th about medical service perception index, medical trust index, patient satisfaction index, patient reliability index, patient flow degree index, recall intension index, and hospital image index. To evaluate the influence of medical service perception with other 6 indexes, we statistically made regression analysis of the results through the survey.
Results : By the results of the analysis, evaluation of hospital image influenced all 6 indexes. The systemicity of treatment process had an effect on 5 indexes except for the flow degree of patients. The humanity of medical team brought out the estimation of 4 indexes except for the patient flow degree and hospital image. The empathic ability of doctor and appropriacy of medical costs hold the next rank influencing 3 indexes. It reached the conclusion that the systemicity of medical team tend to determine the medical trust and patient reliability. The expertise, professional skill of doctor, the fault, commercial application, fame of medical team, the speed of treatment process, the newest and clean medical facility affected each one index.
Conclusions : Korean medicine should find a way to consider the mind of patients for improving the medical quality through trust realization system, keeping up with times. As a result of this research, we can find out important causes which influence the trustful medical system. From now on, we should apply this result to actual treatment of psychology customized system. Also, more simple and clear questionnaire was organized through this research, it can be used to forward research to apprehend patient mentality more conveniently.
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KEYWORD
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Medical trust system, Medical service perception index, Medical trust index, Patient satisfaction index, Patient reliability index, Patient flow degree index, Recall intension index, Hospital image index.
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